Why Employee Engagement Matters


What’s the key to a successful business model? Some business leaders say making smart investments.

Others say having a butt load of money to get you out of any possible trouble. In all honesty, we tend to agree with the former of these two world views.

Why Employee Engagement Matters

But you might not guess what exactly we are suggesting you invest in… that’s right! Your employees!

A modern workplace requires the key component of a work-life balance. And a few ways of achieving that model is through employee engagement.

So, without adding any more suspense to your day… read on!

Bonus: How To Build Relationships With Employees

What is employee engagement?

Employee engagement seems somewhat self-explanatory. But sometimes, its very definition can get a little mixed up.

Some view employee engagement as the relationship between an employee and their work. But measuring employee engagement is much more about how an employee feels in relation to their workplace.

Say, for example, you bring in a virtual Masters of Ceremonies to facilitate a business meeting. You’ll likely get more folks engaged just by changing things up and reap the benefits of that engagement.

Highly engaged employees will often act as brand ambassadors for their organization without knowing it. Simply because they are engaged with the work and passionate about the company culture.

So when you think about how to increase employee engagement, it’s not all about productivity or sales kickoff ideas. It’s much more about making employees feel valued and reminding them that what they do is meaningful work.

See? When you pay attention to the proper definition, a whole lot more comes into clear view.

The benefits of having engaged employees

There’s no question that employee engagement matters. But we get that it helps to have some tangible benefits laid out for you.

#1. Increased productivity

When employee engagement is high, team members automatically manufacture a more productive working environment. That’s because business success is on everyone’s mind.

And they recognize that putting in a good job profits not only them. But so many other employees worldwide.

Research has shown that highly engaged employees tend to go the extra mile when it comes to their own personal work load and company goals. But this isn’t to say that employees are beating themselves up trying to get the job done.

Instead, they’re happy to do the work. Because their employee experience is so much more connected to the whole rather than isolated between cubicles.

#2. Greater workplace happiness

If you’ve noticed that the office culture seems a little down in the dumps, consider improving employee engagement to get to the root of it. When you engage employees, you establish the right culture in the office.

Increased levels of engagement in the workplace often lead to increased employee happiness

And that can lead to a company community that helps each of its workers grow. In other words, increasing employee engagement is about reminding workers that they matter.

And that sense of validation from leadership can do wonderful things for the company’s mental health. Once employees know you’re rooting for their success, their engagement levels automatically soar, rising to the occasion of your confidence.

#3. Improved customer satisfaction

You might think that employee engagement only pertains to the employees. But when you improve employee engagement, you’re also improving the customer experience.

You’ve walked into a workplace before where no employee really wanted to be there. And when you’ve asked for help, they were less than happy to provide it.

Well, that alone should tell you just how connected disengaged employees are to poor customer service. After all, if your employees are putting in the bare minimum at their desk, they’ll likely put in even less effort when a customer asks for help.

See Related: How To Measure Employee Satisfaction

#4. An engaged and united workforce

An engaged workforce, company, or organization is a pretty strong contender to deal with. They’re the type of companies that makes action plans while consistently checking in with managers to get an idea of how things are on the floor.

And because they’re so productive, they may even have the time to share a laugh when a virtual comedian comes in to reward them for their hard-earned work. That kind of cohesion and unity simply blossoms when engagement levels are high.

Even if you’re dealing with remote work. Sure, with the right technology, you can do your job from anywhere. But it’s the level of engagement that matters most when it comes to the quality and competitiveness of your business.

#5. Better communication

What’s the greatest thing that makes employee engagement important for your business? Communication.

If your office is lacking in the communication department look at employee engagement levels and assess from there

So many companies’ downfall is lack of communication between employer and employees. But when everyone is equally as engaged, then important news isn’t just reserved for those in senior management.

It’s shared with the many employees that contribute to the overall company. If you measure employee engagement and find it to be particularly low, consider sharing more details with all company members and see if you can improve engagement through transparency.

#6. Can provide opportunities for career development

When you see somebody who is engaged with their job, it’s obvious to see the passion in their eyes. And that passion can only lead to one thing: more responsibilities.

You might think that more responsibilities are less than desirable. But, on the contrary, added responsibilities send employees the message that they are being trusted to get the job done.

In fact, if employees are vying for a new job or promotion within the company, odds are you’ll see their engagement levels go up. So consider offering opportunities for career development as a way to keep employees engaged and doing their best.

#7. Increased employee satisfaction

Research has shown that employee engagement and employee satisfaction are directly linked to one another. And that makes sense, right?

If you’re engaged with the work you’re doing, you’ll be more satisfied when the job gets done. Unfortunately, that’s the only direction that this relationship goes.

Employees who do the bare minimum at work tend to be less satisfied with their role or position

When an employee is satisfied with their work, it doesn’t necessarily mean that they’re engaged. They could be satisfied to stare at the wall all day so long as they’re getting paid.

So instead, focus your attention more on employee engagement than satisfaction. Hire a corporate entertainer that doesn’t just satisfy your employees’ need for a little break. 

But let that entertainer engage them so they feel more invigorated to get back to work. You’ll end up killing two birds with one stone that way!

#8. An improved commitment to company values

Company values are all good and fun. But they’re especially useful when put into practice.

And that’s the point of having values anyway, right? To practice what you preach?

Well, employee engagement gives you the perfect opportunity to put those ethics into action. And it can even proliferate a greater sense of value amidst the company.

#9. Increase in sales

We already talked about how improved employee engagement leads to better customer service. Well, what do you think improved customer service leads to?

An increase in revenue! See? It really does pay to invest in your employees and their engagement through a sales kickoff

#10. Improved retention and recruitment rate

Remember how we said earlier that engaged employees act like brand ambassadors for the company without even trying? Well, guess what that gets you.

A greater recruitment and retention rate! Nobody wants to stick around somewhere they’re not passionate about unless they really have to.

Your retention rate is greatly increase when you focus your efforts towards improving employee engagement

But that doesn’t often lead to engagement. So consider employee engagement the next best thing to keeping employees and free marketing for bringing in more employees down the line!

#11. Greater sense of employee loyalty

Loyalty is truly something you can’t buy. Well, some like to argue that it can be bought.

But there’s nothing so strong as the loyalty that comes from employee engagement. You see, when engagement levels are high, there is a sense of purpose that exists in the workplace.

And that sense of purpose can lead to a sense of protection and pride. So give your employees something proud to be a part of and gain their loyalty to your company in return.

Engage the masses!

Employee engagement might seem like a colloquial term used at workplace seminars or conventions. You know, fluff language?

But don’t let that overshadow the power that employee engagement brings. There’s plenty to be gained from a workforce that’s engaged with the work ahead of them as well as with one another.

So focus your efforts towards your employees. And you’ll find that very investment to pay off big time!

Keep Reading: How To Get Into Stand-Up Comedy

Adam Christing is a professional comedy magician, virtual MC, and the founder of Clean Comedians. He is a member of the world-famous Magic Castle in Hollywood and a popular corporate entertainer, magician, and virtual speaker.