Generating hype is the single best way to ensure your product performs the way you want it to. And if you want to truly stand out, you need to plan the perfect product launch event to start off on the right foot.
Key Takeaways
- Be sure to take into consideration the goal of your event
- Keep in mind your audience and demographics
- Pick the perfect speaker for your event
- Don’t underestimate the importance of picking the perfect theme
- Don’t forget to let your attendees test out your product
- Be sure to help facilitate networking
- Don’t be afraid to host a virtual product launch party
- Put an emphasis on event production
However, your success story will fall flat before it even begins if you don’t plan your launch event right. Luckily, all you need are a few essential tips and tricks, and you’ll be golden.
Keep reading, and we’ll tell you how you can plan the perfect launch event for your product by utilizing our special secret weapon: corporate humor!
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#1. Take Into Consideration The Goal Of Your Event
There are countless reasons for hosting an event. Whether you’re looking to treat your employees to an enjoyable corporate event or build hype for your new product, events can do a lot!
When it comes to planning a successful event, you need to create some concrete goals. Goal-setting is a great way to track the progress of your party and start off on the right foot.
So, if you truly want your event to stand out, you need to plan for it! Set goals to ensure you’ll land where you want to.
Setting Goals For Your Launch Party
At any product launch party, your primary objective is likely to market your product. You probably want to generate buzz and grow an audience of interested individuals. And planning your event should be centered around these facts.
After all, you’re probably not throwing an event just for fun. You have marketing or sales targets that you need to hit, and hosting a killer launch event is just one great way to do that.
#2. Keep Your Audience In Mind
To have a successful launch event, you need to plan properly. After all, you can’t put together the entire event with only the product in mind.
Though the product itself is essentially the star of the show, the audience is the aspect that truly matters the most. If you want to generate interest in your product, you need to be able to reach your audience on a more personal level.
Besides, you’re there to sell the idea of your product to your guests!
Don’t Overlook Your Listeners
To do that, you need to take into consideration the audience who will be receiving your message. You’ll need to factor in things like their age, background, and interests. Even aspects like the industry will play a role here.
You can’t just resort to a one-size-fits-all type of message if you want to host a successful product launch. Tailor your message and event to your unique audience, and they’ll react positively to it!
#3. Pick The Right Event Speaker
Your event shouldn’t remind your guests of a Monday morning business meeting. They’re coming to your function to be wowed and impressed by both the event and your product.
If you want to host a truly killer event, you can’t forget about the essentials. And no event is complete without a great speaker to tie everything together.
The Key To A Great Product Launch
The right speaker will be able to create an inclusive and welcoming environment while setting the tone for the rest of the evening. They’ll be able to get people interested in your product without sounding like a pushy salesman. Instead, they’ll be able to sell the audience on the experience itself.
However, the key to a great speaker is humor. After all, your audience deserves to be entertained!
Utilizing Clean Corporate Comedy
A corporate comedian or similarly engaging speaker will be able to make your event powerful and meaningful. And with a speaker from Clean Comedians®, all you need to do is worry about your product flying off the shelves when it drops.
Because all our speakers are completely clean, you’ll never need to worry about someone in the crowd feeling offended or left out of the conversation. We only rely on genuine humor and hilarious content in order to keep those good vibes going!
#4. Pick The Right Theme
You’re throwing this shindig in order to market your new product. You’ve poured your heart and soul into your product and spent countless days ensuring it’s truly a reflection of you.
But your event should be just as perfect as well. This is not the time to cut corners!
With a killer event, you can ensure you showcase your new product exactly as you envision it. And that way, you can start off on the right foot.
Establishing The Groundwork
With the perfect theme, you can ensure your event is cohesive and agreeable with your product and goals.
For example, there would be nothing worse than an event aimed at promoting AI when your product is a self-reflection journal. These things just don’t quite mesh.
Instead, your event’s theme should be an extension of your product. It should effortlessly complement your product while creating a great experience for your event-goers.
Your event’s theme should be inspirational, unique, and innovative – just like your product! You’ll need to do your due diligence and take time to fashion up a theme that is exciting and engaging.
However, you also need to ensure your theme is relevant. Even if your event is on track to be completely immersive, compelling, and interactive, it means nothing if it’s not connected to your product in some sort of way.
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#5. Let Your Event Attendees Test Out Your Product
Your guests arrived to learn more about your exciting new product. However, that would be hard to do if they can’t even try it out.
It’s hard to build trust and rapport with your guests if you don’t give them the basics. But letting them test out your product gets them on board with your new idea from the start.
However, this might only work if your product is shippable. If you can’t give it to your attendees the day of the function or you’re hosting a virtual event, you might need to ensure you can instead get it to their front door.
Letting guests try out your product increases the interest and hype around it. It’ll allow you to also build a great relationship with them by being open and transparent.
#6. Encourage And Facilitate Networking
Your event will be a real hit if it provides some genuine benefit to your attendees. And by ensuring that your guests are able to network with each other, you can generate even more buzz for your product.
By incorporating things like breakout rooms and interactive activities at your event, you can encourage event attendees to interact with each other. That way, they can meet other like-minded individuals and grow their connections.
#7. Don’t Be Afraid To Go Virtual
One of the biggest parts of the event planning process is deciding where your event will be. If you’re not looking for a physical venue, you might have decided on hosting a virtual event.
Don’t be afraid to embrace the idea of an online event! Sometimes, planners may feel like a virtual party won’t be able to provide the same experience as an in-person event.
And while virtual events are undoubtedly different from in-person events, they can offer some benefits that in-person events cannot.
The Undeniable Pull Of Online Functions
For example, virtual events allow you to create a more open and welcoming atmosphere. Because guests can merely log in from anywhere in the world, you can reach a much wider range of people to further promote your product.
Plus, with virtual events, you can make a more personalized experience for each person. Keep in mind you can still incorporate fun interactive activities through a screen, and you can still book that hilarious event speaker!
#8. Prioritize Event Production
Your launch event shouldn’t be a boring affair. If you want to generate buzz and electricity surrounding your party, you need to first energize the crowd.
That’s one reason why it’s so important to hire a great speaker or comedian. But another way to engage the audience starts with the production of your event.
Things like lighting, decor, and entertainment play a huge role in enticing your guests. Lighting can draw the right sort of attention to your product, while things like flowers and signage can help establish an engaging atmosphere.
Don’t forget to also include things like music, displays, and photo opportunities. All of these things go toward creating the perfect product launch event!
Wrapping Up
Creating a great product doesn’t stop and end when you’ve mastered the design. You also need to successfully market your item to create adequate buzz surrounding it.
With a killer product launch event, you can ensure that your product hits the ground running. And you’ll be able to simultaneously host a great event while successfully promoting your new product!
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Adam Christing is a professional comedy magician, virtual MC, and the founder of CleanComedians.com. He is a member of the world-famous Magic Castle in Hollywood and a popular corporate entertainer, magician, and virtual speaker.