Have you ever been to a corporate event that relied solely on Powerpoint presentations? And called it one of their best corporate event entertainment ideas ever?
If you have, allow us to formerly apologize to you. Because that’s not the kind of corporate entertainment we’re talking about.
As a corporate entertainment agency, we understand that corporate entertainment ideas are meant to represent your company. And let’s be honest – your corporate event planners can do way better than Powerpoint.
So, what can incredible corporate entertainment do for your conference, trade shows, holiday parties, and corporate parties alike? Keep reading to find out.
See Related: How to Measure Employee Morale
#1. Promote your business
Entertainers know how to engage an audience. Whether they’re comedians, celebrity impersonators, dancers, cirque performers, fire breathers, or musicians alike, they can easily break the ice at an event and reduce any stress that might be in the room.
A corporate entertainer provides more than just great entertainment
Performers can get guests to feel comfortable and ready to have some fun. And this will only enhance the energy of your event overall.
When people hear “events,” they already assume that they’ll be entertained. So why not prove them right and get your company’s ideas out there in the world?
You’ll find that there’s way more bang for your buck when it comes to events. It’s all about playing your cards right.
With the best entertainment, you can highlight a service too
You might be hosting this corporate event in order to launch a new product. And if that’s the case, then there’s all the more reason to hire out entertainment.
You’ll want to draw as many people in as you can. So hiring a corporate comedian or other corporate entertainment might draw in different colleagues than if you were simply showcasing a new service.
#2. Strengthen customer loyalty
Corporate entertainment at private events, company parties, or even a business meeting can help your customers break away from their everyday routine. After a long day of meetings at their own job, wouldn’t it be amazing to go to another corporate party that was actually fun?
Event entertainment brings high energy, adds excitement, and inspires connection
Your corporate event entertainment can end up being a lot of things. It can give guests a night out to forget about their worries.
Or, it can give workers the chance to connect and communicate with other professionals. Either way, attendees will get what they crave out of the experience.
Increase retention rate for your next event while entertaining guests
We all know that a person isn’t likely to return to a place they didn’t enjoy. So every encounter with your clients is just as important for your long-term business.
Business often gets misconstrued as something cold and impersonal. But, good business is personal. So give your guests something to look forward to with performers, comedians, and speakers alike.
Give them a break from their everyday life. And watch their loyalty grow as you give them a memorable performance to write home about.
#3. Boost employee morale with exciting bands
As much as your corporate Christmas parties are for guests, your employees must be taken into account too. A normal day for them means being in the office and boosting sales for the benefit of the company.
Not listening to amazing speakers, playing at the poker tables with professional dealers, engaging in scavenger hunts, or taking pictures in photo booths. So give them all that excitement – and with a live band to boot!
Your corporate party is a thank you to the group that makes up your company
When employees are rewarded for their work, their morale soars. Even after the event, they’ll still be buzzing.
So the next time workers enter the office, they’ll return refreshed and rejuvenated to get ready to boost sales again once more. Now that’s some corporate hospitality, don’t you think?
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A great event is perfect for team-building
Corporate event entertainment can bring an audience together in ways that other smaller events can’t. Having live bands, a game show or stage show, or other talent to perform simply generates a positive and fun working environment outside of the office.
We’re not saying you have to go all-out Las Vegas with your small events or private parties. But keeping your employees and guests entertained will do wonders for your group overall.
With greater productivity in the office and increased customer loyalty, you could be dancing all night long.
#4. Expand your reach
Organizing entertainment into your company event might feel overwhelming at first. But the benefits will far outweigh the stress that goes into planning such a fun evening.
Hiring out entertainment allows you to further market your business. And other companies may even be looking to you as an example for what kind of event type they’ll host next.
We’re not saying you’ll be asked to sign autographs for your ingenius decision to implement corporate entertainment ideas into the party. But we’re not saying you won’t either…
Generate networking opportunities
Nothing says “We’re a team” like relay races and networking. And a fun evening of entertainment at a company event can foster networking connections like nobody’s business.
With entertainment to draw more people in, the more likely vast connections will be made. Employees might create partnerships with certain organizations you’ve been looking to be connected to.
Entertain the idea of increased productivity in the office
This overall sense of purpose you’ll have gained from your entertainment ideas will increase productivity in the office. Networking doesn’t have to be the sole purpose of your event.
But it never hurts to give employees the chance to broaden their team while enjoying stage talent, music, a photo booth, and maybe even a roast master. In the end, you’ll find that your company benefits far more from cultivating alliances and indulging special requests at corporate events.
#5. Spread your company’s message
Your company might have the most heartfelt mission posted on its website. But if your company event can’t convey that mission in an effective manner, then what’s the point?
Luckily, entertainment can help you convey that message to all who attend your event in a clear and exciting way. Here’s how:
Take advantage of photo ops at your event
Hand out awards of recognition to specific employees or to your entire team. That will show the world how personal your business is.
Even dedicate social media posts to those you will honor at the event. Then, if employees send the news to their friends and family, you’ll have an even bigger turnout.
Let attendees know who you are
Event entertainment ideas are incredibly telling of their hosts. Your team of employees might be down to business in the office.
But maybe you’re looking for a way to let them know that they can let loose. Use the music you play at your event to convey that.
Your team may be surprised by the kind of event you host. But that just means that you’re interested in changing the company culture.
That’s show business
Corporate entertainment can offer your business a memorable night and long-term sales. With entertainers able to connect with the audience, your clients will feel seen by you.
Keep Reading: How to Host a Client Appreciation Event
Adam Christing is a professional comedy magician, virtual MC, and the founder of CleanComedians.com. He is a member of the world-famous Magic Castle in Hollywood and a popular comedian for corporate events, magician, and virtual speaker.