Without proper branding, your upcoming event is sure to lack a creative and captivating foundation. Creative branding is how you gain and maintain your event-goer’s attention while successfully establishing your event.
- Focus on creating a stunning entryway that entices your event attendees
- Incorporate social media and online branding into your event
- Bring in a hilarious speaker who will make humor the foundation of it all!
- Include plenty of interactive games and activities
However, you can’t just settle for the first branding idea that crosses your screen. With humor at the forefront, you’ll be able to establish the perfect brand for your event by treating your attendees to amazing entertainment and a truly engaging atmosphere!
Keep reading, and we’ll let you in on four creative branding ideas for your upcoming event that will make it all worth it!
#1. Focus On A Stunning Entryway
Planning the perfect event can be completely overwhelming at times. You need to juggle everything from vendors to the expectations of your audience to ensure the function comes out as a success!
But finding that perfect balance is an uphill journey you might not be totally prepared for. After all, everything has to be perfectly planned and orchestrated for your event to have the effect you want.
When it comes to hosting a successful event, there are a few key things to keep in mind. But regardless of the size and extent of your event, perhaps the most important thing you need to focus on is branding.
Branding is more than just reflecting the name of your organization or company. It’s about creating a memorable mark on your event so attendees remember what they’re there for!
The Importance Of Event Branding
When it comes to anything in business, marketing is essential. And the same goes for event planning.
You can’t expect to pull off a successful event if you don’t successfully market it.
Keep in mind that event branding is essential both before and during your event. There doesn’t come a moment when you can ease up.
When it comes to both marketing and hosting your event, you need to think about branding the entire time. This is how you will create a cohesive theme for your event and truly entice your attendees.
But event branding is about more than coming up with a catchy slogan or pretty logo. Instead, it’s about encompassing the character, culture, personality, and values of your company. And when it comes down to it, proper branding can truly make or break your entire event.
It’s important to focus on cultivating the right vision for your brand. If you get it wrong, you’ll end up showcasing something that sets your entire event back.
Plus, event branding is also a great way to set yourself apart from the competition. And that’s how your event will shine!
Let’s Start At The Beginning
You only have one opportunity to make a great first impression.
So, to make that first impression great, you need start with the first thing your event attendees will see. And that’s the entrance!
To truly make your mark when it comes to branding, you should invest in a grand and captivating entrance. Your guests should understand right away what they’re coming into and they should get a good feel for the event they’re about to attend.
Your event entrance should have everything from colorful signage to intriguing banners. Don’t forget to decorate it like crazy!
Include things like flower arches, balloons, and even statement pieces when appropriate.
The Foundation Of A Grand Entrance
The key here is to stay on brand. Even the most minor decor pieces should go towards benefiting the comprehensive feel of the event.
For example, if the company colors are black and red, it wouldn’t make sense to get flowers or balloons that are blue. Even if you don’t have an eye for those sorts of things, you can still go the extra mile to ensure everything fits together seamlessly.
When it comes down to it, just remember your entrance should tell the guests exactly what the event is all about. And no, we don’t mean there should be wordy signs explaining the event word-for-word.
Instead, your entrance should be fun, colorful, and intriguing. The entrance should show the attendees that they’re about to embark on a memorable adventure and enjoy a wonderful evening of entertainment.
#2. Incorporate Social Media Into The Event
In today’s world, there’s one thing that businesses often rely upon in order to be successful. And that is social media!
Whether or not you’re a fan of the ‘gram, social media plays a massive role in everything from marketing to branding. And it’s also a great way to engage the guests at your upcoming event.
Simple Yet Effective Ways To Use Social Media
There are many different ways to incorporate social media into your event. Here are just a few examples.
Create An Event Hashtag
A great place to start is with an event hashtag. Though hashtags are slowly becoming a thing of the (relative) past, you can still get away with creating one for your upcoming event. It’s a great way for your guests to showcase their involvement in your event while documenting the whole shebang.
Bring In Some Fun Photo Booths
You can also include photo booths where people can take pictures full of your event’s branding items in order to remember the evening forever!
Put Branding On Swag Items
Feel free to focus on social media when it comes to swag items. Put branding logos on swag items, including anything from selfie sticks to device chargers! (You can’t go wrong with giving people more chargers).
Run A Social Media Challenge
Companies often run social media challenges as a way to intrigue both customers and employees, and these challenges are a fantastic way to effortlessly elevate the guest’s experience.
The key here is to find a social media challenge or contest idea that is unique enough for your event and one that will entice your unique audience. Keep in mind who the event is for.
You can likely get away with something more technologically in-depth with a younger crowd, and you shouldn’t make it too complicated for people that might not have that much experience with social media.
#3. Prioritize Great Event Entertainment
If you really want your attendees to enjoy a unique and fun event, you should focus on incorporating plenty of humor. There’s nothing that some genuine laughter can’t fix!
Even if your guests arrive at the event after a strenuous day and are feeling a bit on edge, hilarious entertainment will be sure to turn their moods around and help them enjoy the evening.
However, knowing exactly how to make your event funny and enjoyable can be one of the hardest parts. It can be a challenge to entertain hundreds or even thousands of people at the same time.
That’s when it’s time to rely on the professionals!
The Power Of A Hilarious Event Speaker
Even if your office dad jokes can crack a few giggles, keeping an entire crowd of people laughing and entertained is another story.
If you want your event to be both successful and hilarious, you need to book an event speaker or corporate comedian.
For starters, this person will be able to set the tone for the entire event. From the moment your guests arrive till the second they step outdoors, they will feel comfortable, cared for, and entertained.
And with the right speakers and comedians, you can ensure everyone in the crowd has a great time while staying on-brand!
An Event Speaker You Can’t Go Without
If you truly want to host a memorable and exciting event, you need to book the perfect speaker. You need someone who is experienced in entertaining a crowd of professionals while keeping the mood light, sincere, and comforting.
With Clean Comedians®, you’ll be able to rest assured knowing that the speaker you’ve picked for your event can do it all. We always do plenty of research on your company or organization before the event itself so our content will go towards establishing and maintaining your brand.
Focusing On Clean Comedy
Plus, we completely avoid things like profanity, politics, and prejudice. The key to a rewarding and entertaining event is ensuring everyone in the crowd feels comfortable. And the best way to do that is by only using clean content!
So, if you want to provide your guests with an event worth remembering, the key lies in the perfect speaker or entertainer. Plus, we’ll even work with you to ensure we complement your brand while helping your event truly thrive!
#4. Include Plenty Of Interactive Games And Activities
Creating the perfect event is all about creating a unique experience for your event attendees. They deserve to spend the evening engaging in fun activities and gaining valuable knowledge!
A great way to intertwine your brand with a great event is by focusing on interactive games and activities. This will ensure your guests stay occupied and entertained from start to finish.
It’s important to book a great event speaker or comedian so someone will be able to effortlessly facilitate all the fun activities.
So, let’s dive into a few ideas for engaging activities to keep your event attendees entertained!
Keeping Your Guests Truly Engaged
If you want to stay on-brand and work on establishing your creative presence, you should pick activity and game ideas that fit in seamlessly with what your brand is all about.
However, there are some classic and timeless game ideas that you can’t ever go wrong with!
With a scavenger hunt, you can effortlessly engage and entertain your crowd. Plus, it’s easy to incorporate your brand this way!
Regardless if your hunt is indoors or outdoors, keeping the items to find on-brand is a great way to intertwine both the guest’s experience and your creative brand. It’s that simple!
Even for virtual events, you can easily get away with this. For example, let’s say you’re hosting a technology event. Scavenger hunt items might include anything from a TV remote to a USB Type-C charger. The possibilities are endless!
If you want to treat your guests to a popular event game, treat them to an escape room! Escape rooms are fun ways to promote teamwork, bonding, and genuine fun.
Plus, it’s easy to craft your escape room to be uniquely creative and on-brand. However you design it, you’ll be able to customize it to your organization.
Picking the perfect game or activity for your event doesn’t need to be hard. All you need to do is maintain your creative edge and keep it consistent!
When it comes to crafting the perfect event, it might seem like your dream vision is just out of reach. And planning an event can be hard enough when you need to juggle everything from entertainment to food.
However, the key to hosting a successful and engaging event lies in branding. You need to maintain a consistent brand throughout so that you represent your company, business, or organization the right way.
With humor at the forefront, you can effortlessly cultivate an event to be proud of. It might seem challenging at first, but as long as you prioritize what truly matters, it’ll all be worth it in the end!
Keep Reading: 75 Clean Humor Jokes To Share With Your Coworkers
Adam Christing is a professional comedy magician, virtual MC, and the founder of CleanComedians.com. He is a member of the world-famous Magic Castle in Hollywood and a popular corporate entertainer, magician, and virtual speaker.